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Storm-damaged three-tab from 2004. We pulled two layers, replaced 14 sheets of decking, and ran synthetic underlayment with ice-and-water six feet up from the eave. Homeowner financed through the insurance supplement. Full pricing breakdown in the comments for anyone estimating similar work in the Southeast.

@gulf.supply#roofing#beforeandafter#stormwork

Same lead volume, same crews, same pricing. The only change was a defined cadence: call within 5 minutes, text at 4 hours, email the proposal recap on day 2, and a final value call on day 6. Nothing clever. Just consistent.

#marketing#sales#followup

Standing seam coil pricing held steady for the third week. Fastener pricing moved up roughly 4% on imported stock. Synthetic underlayment inventory is healthy across all four warehouses.

#materials#pricing#roofing